[zoom in screenshot - 77K]

ScreamingMedia http://www.screamingmedia.com (design offline)

Category:
News & Media

Created by:
Loewy Design in 2000

See also:
Rating:
Not rated yet

Date added:
Aug 7th, 2000

Last updated:
Sep 21st, 2001

Suggested by:
Accatone (142)

Designer's words:
HOW TO MAKE A WEB SITE SCREAM…LOUDER

The Client: ScreamingMedia.com. A content aggregator and syndicator. Pre-IPO and very high profile

The Challenge: Combine high aesthetics with high functionality in a B2B site

Since the CEO of the site is one of advertising’s creative legends (Jay Chiat), the marriage of superlative design and imaginative text with clear hierarchy and smooth navigation was imperative.

We inherited a strong visual vernacular and distinct tone of voice in the old screamingmedia.com website. Our task was to transform what was essentially a sleek 2D layout into a harder working site with information architecture based on the user experience.

Art director and designer David Loewy’s goal was to seamlessly blend pre-existing graphic elements into flexible modular templates that could accommodate ScreamingMedia’s fast-evolving needs. Content strategist and writer Cydney Roach aimed to structure content according to visitors’ needs whilst speaking with a piquancy that matched the strong graphic presence. See the results of their labors at: www.screamingmedia.com

Our comments:
By using only grayscale images, and the color red for the title the designer(s) captured the traditional newsletter look and feel. Because there is only one hue (red), it is really easy to focus on the content, which is also presented in a very concise manner. Don't worry there are color photos inside though they are not big 8)

--Aycan