Our comments: Sargento Food Service supplies cheese products to the food service industry, and the color selection, not suprisingly, consists of pastel yellow and brown hues. Top-notch product photography is liberally used throughout the site, and the fonts are elegant with one exception: the body type looks out of place as compared to the menu and headline typefaces. Also, shadows are a little too heavy. 100% Flash.
Graphics, colors, shapes, content . . .well, I did not stay too long to find out about the content but I would have stayed if it were not for the slow flash movies.
Got me very hungry while viewing it! I actually went to our canteen after viewing the site! It's very nice - specially the overall color of the site. The pictures - Wow! I can actually eat my words for it! Credit goes to VIZID for creating a very well-planned site design. (and the photographer who did those mighty-delicious shots)
If I can actually make a fast-order while viewing the site...I'd be there more often just to hang out like I do on the malls. :P
It's only a matter of time before printing and Web Publishing will be on the same marketing level. That day may already be here. The site has great pictures, and great navigation. some of the text seemed outa place, but in the end it made you hungry.
In the style of these flash sites we've been seeing lately that use depth and layered objects to create an organic feel. They've succeeded there. It definitely shows the impact that print design is having on the web today, with the large vivid graphics and intuitive navigation, reminiscent of a recipe' book. When you navigate to a new page, a different background picture jumps in before the actual one which may be a bug or perhaps intended, but doesn't make a nice effect. Overall, this is a site that works in appearance and function.