Designer's words: The Jack Orchard ALS Foundation is a not-for-profit organization engaged in raising money and awareness for ALS and ALS-TDF. Though the foundation is in its infancy, they plan to grow and become a nationwide organization. As such, their website needed to be designed with future growth in mind. Their website also needed to present a warm feel, so it would draw people into Jack's personal story. In addition, the site would present a lot of information about ALS, treatments, current research, and legislature so it needed to be easily navigable and easily updateable.
Finally, the site needed to be compelling enough to move people to join the cause, through donations or volunteership.
A simple color scheme and the use of lots of imagery were chosen for their warmth and personality. The site's navigation was kept simple with a side nav on each page which was reinforced with a "quick links" drop down menu at the top. The interior page design allows the information to be easily read and printed. A SQL database to keep track of members, mailing lists and donations and ASP administration pages are currently being developed and will allow the site to grow easily, change quickly and remain current.
Our comments: Jack Orchard has a rare disease called ALS that eventually causes total paralysis. He set up a foundation to speed up the process of finding a cure for the disease after he had learnt that there is little motivation for pharmaceutical companies to spend hundreds of millions dollars for developing a drug that can only be used by a very small number of patients.
The site design is rather sad because of its monochrome blue color scheme. A few exceptions aside, all photos are blue too. The front page layout gives you a bird's eye view of the site. You can access all major sections from here, see the latest news, and the amount of donations.
I have some doubts about the choice of colors. When you want to stimulate people to do something, ask for sympathy... maybe the cold blue is not the right color. Maybe some warmer tones would appeal more.