Taking a look at their older web sites, I love what they've done with the different themes and concepts. They're different, creative, and funny. Also, besides all the laughter, they're great designers with a a comedic twist.
I think this site works well in separating themselves from there competition. You don't see to many design firm sites that take the chances they do here with the whole orange thing. But it works, because right away you think of them as a creative, somewhat wacky company that is going to treat your project differently than the myriad of design firms in NYC.
The song, while as humorous as it is, doesn't make up for the just mediocre quality of the website. Overall the animations are not impressive, nor is the navigation, although their portfolio does show quite a bit. Finally, the song isn't exactly foreshadowing a professional and renowned design house.