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Brassring Systems http://www.brassringsystems.com (design offline)

Category:
Business & Finance

Created by:
Fine Brand Media in 2001

See also:
Rating:
Not rated yet

Date added:
Sep 3rd, 2001

Last updated:
Sep 16th, 2002

Designer's words:
The design for this site was driven by BrassRing's desire to appeal to multiple targeted audiences. The information design draws users into specific "tracks" of product, service, or company information. A Flash presentation on the home page provides an engaging introduction to the concept of Talent Relationship Management.

Fine Brand Media built an entirely new site, from graphic design to information architecture. The web site was built with HTML (incorporating Cascading Style Sheets and Javascript), ColdFusion, and Flash. Fine Brand Media built SQL databases and ColdFusion admin tools for data collection and retrieval, and worked together with BrassRing's sales force automation vendor to integrate specific pages of the site with their tracking software.

Our comments:
The web site of BrassRing Systems, an application services provider that provides solutions for automating the Human Resources process, has one of the best organized designs we have ever seen. Horizontal and vertical lines, bullets, boxes, and strong typography in different colors were skillfully combined to highlight section headings or important parts. The page layout is neat and tidy, and photos although few are eye-catching.

--Aycan