This site is nice. It serves the purpose for what it's meant for. The site is consistent with the beer's brand which is the most important thing. On the flip side, I think the site is lacking in certain areas. It doesn't really get you excited. Although it's colorful and flashy, you might expect to see more bells and whistles from a beer site. But I totally understand, as web developers, we sometimes have to work under tight restrictions.
Also, I glad the site doesn't ask you for your birthday before you enter. It's like c'mon now?...That's really effective.