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First Republic Bank
http://www.firstrepublic.com

Category:
Business & Finance

Created by:
Fine Brand Media in 2000

Rating:
8.2 (1 vote)

Date added:
Aug 30th, 2001

Last updated:
Aug 31st, 2001

Tools Used:
Adobe Illustrator, Adobe Photoshop, Macromedia Dreamweaver, Macromedia Dreamweaver Ultradev, Macromedia Fireworks, Microsoft SQL Server

Designer's words:
First Republic Bank specializes in such services as luxury home loans and high net worth personal banking. Their site needed to reflect the financial strength and service orientation that such a bank can offer its customers.

Fine Brand needed to design a site that could preserve a strong "banking" identity while modernizing the look for the Web. The challenge for Fine Brand's designers was to infuse the site with a luxurious, clean design and unobtrusive technical features that make the site functional and appealing while not getting in the way of the Bank's message.

Our comments:
Warm, compelling color scheme, delicate tab graphics, neat page layout, and excellent photo selection set First Republic Bank's web site apart. The body font, Times New Roman, looks surprisingly refreshing considering recent web design trends that rely heavily on rectangular Verdana or overly complex Georgia.

--Aycan