Designer's words: SHiNE365’s ultimate goal is to provide Generation Y with an environment they can use to connect and exchange their ideas, express themselves creatively, and find out how to make a positive impact. To facilitate this, the site's appearance needed to capture the following:
- Embody the excitement and positive nature of an online youth community;
- Allow easy updating of new user-supplied content, as well as expandable to
allow for their ever-increasing partnerships and fluid nature;
- Present itself as an unpolished and somewhat handmade look, to reflect the user-produced content and to provide a contrast to competing youth sites that seem driven by e-commerce and “techie” designs.
Our comments: SHiNE is a US pro-social organization that uses music, art and technology to engage and empower young people, and its web site has a dynamic web design with a hand-drawn look. The design uses vibrant colors and beautiful illustrations, which are seamlessly integrated with the interface. It clearly stands apart among other web designs that try to capture the look and feel of hand-drawn style.