Designer's words: This site clearly presents complex and detailed information on DoubleClick's products, services, and experience in the online advertising industry. To offset the depth of information on the site, we've given the user the ability to add any page on the site to a personalized 'media kit'. We have also provided the option of 'streamlining' the site for either an advertiser or publisher based on a targeted industry-specific questionaire.
Our comments: The three-level menu system used in this design is an excellent way to show all the possible options in each level of the site. It also helps users remember the path they followed to arrive the page they are viewing.