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1-800-flowers.com - Design Review
1-800-flowers.com
[zoom in screenshot - 270K]

1-800-flowers.com
http://www.1800flowers.comLink will open in a new window

Category:
Shopping

Created by:
1-800 Flowers Web Development and Digital Pulp in 2000

Rating:
Not rated yet

Date added:
Nov 21st, 2000

Last updated:
Mar 13th, 2002

Features:
N/A

Tools Used:
Adobe Illustrator, Adobe Photoshop, BBEdit, Macromedia HomeSite

Designer's words:
Clarity is king in ecommerce. Digital Pulp approached the design of this site from the user's perspective, while taking into consideration the brand and business goals of 1800flowers.com. People who have used 1800flowers.com in the past will be familiar with with the layout and functionality, while those new to the 1800flowers.com experience will immediately feel comfortable and confident while browsing and purchasing the perfect gift.

Our comments:
Efficient use of screen estate, warm pastel color scheme, wonderful images.

--Aycan

User reviews:
Fred (158) - May 12th, 2001
Color scheme is excellent; The colors used really look good for the type of website it is. The images are smooth, yet bright, so it's easy to read.

The text is not easy to read though, so they should get it a big bigger or a different color.

Very easy to use and navigate, so it's fast to go and get what you want.

marc nichols (38) - May 2nd, 2001
+ excellent content presentation
+ transparant navigation
+ despite the huge amount of content, the page doesn't look cluttered.
+ graphics create an inviting and warm environment
+ boasts a reliable and fresh identity
+ good focus on target audience

- standard e-commerce design and layout (check out some competitors, this design borrows heavily from them).

- miniature typography for a e-commerce site aimed at a 12-99 age range, I think not!

- the home is for the target audience a fairly hefty load to swallow. The home is 87kb of images, which with many broadband focussed websites is not much perhaps, but for the average user, it is.

- some of the in graphic text is of poor quality.


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Copyright © 2000-2003 Aycan Gulez. All rights reserved. The designs displayed in screenshots are copyrights of their respective owners.