About:
I am a Swedish Art Director and in seven years of experience, I worked with various medias like multimedia, print (advertising) and pure design and I know most of the tools that come with these areas. The last three years I have been Multimedia development Director at CanalNumedia (the multimedia group of Canal ).Thanks to my studies in social psychology and market communication I also worked with marketing and trend strategies. I am comfortable with dealing with big accounts and the presentations that comes with them. Among my previous clients you find Ericsson Mobile Communication, C-technologies, Sandvik etc.
In my work the main focus is to explore the new ways of communication. From my point of view the way we are communicating today is rapidly changing. The future is here and we have to toss our old tricks to keep in contact with our target groups. Each day we see new communication highways entering on our stage.
It's not only these technical possibilities that are changed; it's also the attitude people have to communication. The young generation of today have grown up in an even more media saturated, brand-conscious world than their parents. This generation responds to ads differently, and requires a new kind of advertising as well as a new kind of product. You can't fool these people with sparkling stars and promises. My goal is to make communication that gives something to the receiver. It could be entertainment, a well-designed page or just pure easy accessible information. I like the idea of communicating with the target-group as speaking to your friends, honest, direct and sincere. In the end the message should be distributed through all the new possibilities of communication, from print to multimedia, using the special powers of each of them.
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